Our Work

E-communications

Bay Area Network

WSITS built a customized social network for alumni of Stevens Institute of Technology. The site allows registrants to establish profiles, communicate with one another, and keep abreast of technology developments and events relevant to their industry. Connectors to Facebook and LinkedIn allow users to create and access their BAN profile without inputting new credentials or information Read More

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Casino Association of New Jersey

The major casinos in New Jersey formed an association to lobby on their behalf. The Casino Association of New Jersey created a microsite, which WSITS was tasked with hosting. We also developed an e-communications campaign to keep state and city officials and the media aware of the association’s priorities. Read More

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Children's Aid and Family Services

Children’s Aid and Family Services needed an effective way to expand its audience of volunteers, donors and supporters. WSITS proposed e-newsletters to deliver targeted messages in a consistent and persuasive way to keep the agency on the minds of these audiences. The e-newsletters recycled positive news coverage, recruited attendees and volunteers for upcoming events, and told the stories of the agency’s volunteers and the children they help. WSITS also filmed a PSA featuring adoptee Darryl McDaniels (DMC of Run DMC) on the value of becoming foster parents and adoptive parents. Read More

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DrLaw

The health care law firm Kern Augustine Conroy and Schoppmann needed an updated Website to provide resources to current clients and information to prospective clients. WSITS designed and developed a modern website that showcases the firm’s attorneys, practice areas and latest news. Custom pages that provide resources for health care professionals are created for partner associations, changes in health care laws in New Jersey and New York are closely documented, and a rich database of articles written by staff attorneys is publicly available. Read More

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New Jersey Education Association

The NJEA wanted a better way to communicate with education officials, government officials, teachers and the media. WSITS disseminates the association’s news through our proprietary e-news system. Reports are provided to show newsletter views, link clicks, unsubscribes and other data that help NJEA refine its communications program. Read More

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Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

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Ringwood Site Update

After contamination was revealed at the Ford Motor Company site in Ringwood, N.J., the company vowed to keep the community informed about its cleanup efforts and address questions or concerns about site activities. WSITS created a Website to provide accurate and timely information to the community, government officials and the media. The website allows interested stakeholders to obtain historical and technical information concerning cleanup efforts at the site. Read More

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Shaping NJ

The state’s newly formed Office of Nutrition and Fitness needed an identity, beginning with a name, a brand and logo, and a web platform. WSITS helped guide an ONF committee in choosing the type of imagery that best represented the services they intended to provide and created a logo and brand guidelines. WSITS then built a website that provides information to the multiple target audiences – consumers, professionals and partner organizations. Read More

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Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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The Beth Robot

WSITS designed and developed a website focusing on Newark Beth Israel Medical Center’s robotic surgery program. Videos of the physcians discussing robotic surgery were edited with recordings of the surgeries made by the robotic surgery module to highlight the groundbreaking procedures. An electronic newsletter program informed employees, the media and officials about the happenings at NBIMC. Read More

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TV Choice

Verizon wanted to offer its FiOS TV service to New Jersey residents, but the state’s laws required cable companies to negotiate with individual municipalities for the right to deliver TV service. The company approached Winning Strategies to develop a grassroots mobilizaiton effort to education consumers about the issue and provide them tools to support the cause of TV choice. Through a “Take Action” component on TVChoiceNJ.com, consumers were guided through simple steps to contact their state and local representatives regarding the issue. Registrants were kept up to date with a weekly e-newsletter. A password-protected section provided information customized for mayors and legislators. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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